Hasbro has come a long way since 1923, when brothers Henry and Helal Hassenfield first started making pencil boxes in Rhode Island. Inspired by their passion for making playthings to make the world smile, we've grown to become one of the world's leading toys and games companies.
You may not know our name, but walk into any toyshop and you're sure to recognise the toys and games we create. You might have fond childhood memories of brands like My Little Pony, Action Man and Mr Potato Head, and they may have played a part in your own children's growing up too. Now that you're older, the fun doesn't have to stop. We bet you still enjoy a spot of Monopoly and Trivial Pursuit.
Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc., is the pacesetter in the trading card game and tabletop roleplaying game categories, and the leading developer and publisher of game-based entertainment products. Wizards of the Coast is considered the global leader in hobby gaming, developing and publishing game based and other entertainment products celebrated the world over.
In 1999, Wizards of the Coast was acquired by Hasbro, Inc. The company is based in Renton, Washington and employs over 300 people. Its CEO is Loren Greenwood.
