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Transformers is a live action film loosely based on the popular Transformers franchise and toy line. The film has a projected release date of July 4, 2007 and is currently filming. The feature is being directed by Michael Bay with Steven Spielberg acting as the executive producer. The official announcement of the project was made at Comic-Con International in July 2005. The Transformers characters are expected to be CGI. Filming officially commenced on May 29, 2006. This will be the Transformers' first big screen adaptation since Transformers: The Movie in 1986.
Transformers is a joint collaboration among DreamWorks SKG, Paramount Pictures and Hasbro, Inc. DreamWorks will be the domestic distributor; Paramount will handle the international release through United International Pictures, the joint venture of Paramount and Universal Studios. There is a deal between Hasbro and Paramount (whose parent Viacom bought DreamWorks in late 2005) in which Paramount releases DVDs of films and TV shows based off Hasbro properties.[citation needed] Hasbro will take an active role in the film's production, along with its promotion and merchandise tie-ins. Since Paramount will distribute DreamWorks' films (which began with Over the Hedge), they in effect have distribution rights to Transformers in North America as well - particularly through its distribution on DVD.
Look out for some seriously ground breaking products from the C.I Team
2007
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